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Digital media and internet
advertising have undeniably taken a
huge market share directly away from
print media. Due to increased
average printing costs, mailing
costs, and advertising fees, topped
with the worldwide accessibility to
the internet; print media has taken
a decline in use by everyone. There
are several benefits in print media
that have arisen from this change in
trends. Print media is now more
important then ever before. It’s
tangible. You can touch it. You can
flip the pages, look at the display
ads next to each other, write on it,
and circle things. It offers a
tactile experience that is different
than online, and it’s very valuable.
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